10X Business Coach · San Luis Obispo County, CA

Stop Leaving
Revenue on the Table.

Don Smith helps contractors and business owners close more jobs, build real sales systems, and scale past $1M — using a proven coaching framework and an AI coach that's on call 24/7.

Book a Free Revenue Audit → See the MAT Platform

20-minute call. Your numbers. No pitch, no pressure.

Don Smith — 10X Business Coach
Painting contractor
Business coaching session
30-Day Guarantee
Close 1 job or month 2 is free
Trusted by contractors and entrepreneurs across the U.S.
35+ Years in Business
10X Business Coach
Asa AI Coach — 24/7
30-Day Performance Guarantee
Who This Is For

Built for the Business Owner
Who's Done Playing Small

Whether you're a painting contractor, a sales team, or a business owner ready to go all in — TrueXpanse has a system for you.

Painting contractor

Painting Contractors

Doing $500K–$2M but feeling stuck? The 90-Day Contractor Accelerator is built for exactly where you are — with a system that gets you to $1M and beyond.

See the Accelerator →
Business owner

Business Owners

Ready to stop running your business on gut feel and start running it on numbers? The proven coaching framework gives you the systems, mindset, and accountability to grow.

Explore Coaching →
Sales team

Sales Teams

Your team has potential they're not reaching. Live training, role-play, objection handling, and the MAT platform to track every rep's activity and close rate.

Team Training →
35+
Years in Business
10X Business Coach
90
Days to Transform Your Pipeline
24/7
Asa AI Coach Access
The TrueXpanse System

Three Parts. One Machine.
Built to Scale Your Business.

1

Coaching

1-on-1 coaching with Don using the Grant Cardone framework. Weekly calls, goal-setting, sales systems, and real accountability. For contractors and business owners ready to go all in.

Explore Coaching →
2
$97/mo

MAT Platform + Asa AI

The Massive Action Tracker gives you a daily dashboard for pipeline, proposals, and activity. Asa — your built-in AI sales coach — guides you with proven coaching strategies every single day.

See the Platform →
3

CRM + Web

GoHighLevel CRM setup with automated follow-up sequences. Plus conversion-focused websites that send every lead directly into your pipeline. Done for you, trained by Don.

Explore CRM & Web →
🖌️ Exclusively for Painting Contractors

90-Day Contractor
Growth Accelerator

The only business coaching program built specifically for painting contractors doing $500K–$2M. Know your numbers. Build the machine. Scale to $1M and beyond — or month 2 is on us.

  • Weekly 1-on-1 coaching with Don
  • Full MAT platform setup + Asa AI access
  • Pipeline, proposals & close rate system
  • 30-day performance guarantee
Apply for the Accelerator →
1
Free
Book Your Revenue Audit
20 min. No pitch. Just your numbers.
2
$97/mo
MAT Platform + Asa AI
Track pipeline. Get coached daily.
3
Apply
90-Day Accelerator
Full coaching system. Guarantee included.
Massive Action Tracker

The Sales Platform Built
for the Way You Work

No bloated CRM. No confusing dashboards. Just the numbers that matter — tracked daily, reviewed weekly, improved constantly.

📊
Revenue Pipeline

See every deal from first contact to closed job. Know your close rate, average job size, and revenue forecast in real time.

🎯
Daily Targets

Set your daily activity goals — calls, estimates, follow-ups. Track in real time. Know every evening if you hit your numbers.

🤖
Asa AI Coach

Your built-in AI sales coach. Asa gives you objection responses, proposal tips, and daily motivation — available 24/7.

📝
Proposals

Track every proposal sent, pending, and closed. Know your conversion rate and exactly where deals go cold.

🌅
Day View

Start every day with a clear plan. End every day with a report. The simple daily ritual that keeps your pipeline moving.

📈
Revenue Dashboard

Monthly revenue, job volume, close rate trends. The numbers that tell you if you're on track — or where to course-correct.

Learn More About MAT Start Free Trial →
All Services

Everything You Need
to Grow Your Business

🖌️

90-Day Contractor Accelerator

The flagship program for painting contractors ready to scale past $1M.

🏆

10X Business Coaching

Annual coaching, sales team training, and workshops on the Grant Cardone framework.

📱

MAT Platform + Asa AI

Daily sales tracking and AI coaching for $97/month. Start today.

🔗

GoHighLevel CRM Setup

Done-for-you CRM with automated follow-up so no lead ever goes cold.

💻

Web Design

Fast, mobile-ready websites built to convert visitors into booked estimates.

Life Coaching with Ruthie

Certified life coaching programs: Fresh Start, Setting Intentions, Re-Create Your Life.

Don Smith – 10X Business Coach
Don Smith
10X Business Coach · San Luis Obispo County, CA
Meet Your Coach

35 Years of Business.
Real Results. No Theory.

Don Smith isn't a career coach who's only ever coached coaches. He's built businesses, sold a print shop after 9 years of ownership, led organizations for over 35 years, and applied a proven business framework in the real world.

He built the MAT platform because no existing tool tracked what contractors and business owners actually needed to track. He coaches because he's lived the grind — and found a better way through it.

Read Don's Story Book a Free Call →
Real Results

What Clients Say About
Working with Don

From painting contractors to tech companies — these are the people who decided to stop leaving money on the table.

★★★★★

"Working with Don has been a game-changer for both my business and my mindset. His extensive knowledge and professional approach are unparalleled. His impact on my business and personal growth has been profound."

D
Dylan Linnenkamp
Home Inspector | Harper Homes
★★★★★

"After working one on one with TrueXpanse for a year our company has never been headed in such an accelerated direction. Our sales team expressed that it has been a game changer and a highly invaluable perk."

S
Seth Peek
Owner | Peek Painting & Peek Realty, CA
★★★★★

"Working with TrueXpanse has been a game-changer for our business. Their team is innovative, responsive, and truly understands data-driven strategies. From boosting our online presence to driving significant sales growth, they exceeded our expectations."

T
Traci McMahan
Owner | Paso Robles Tech, CA
★★★★★

"Your classes gave me a lot of confidence and knowledge. Your coaching is amazing and very helpful. I love your planner — it makes my life easier keeping me organized and on track."

A
Adela Ortiz
Owner | M&J Builders Inc, CA
★★★★★

"Don Smith at TrueXpanse has been an invaluable asset to my company for over a year. His expertise in business coaching and marketing is evident and his knowledge has truly made a difference for us."

M
Mike Tanore
Owner | LVS Motorcars, CA
★★★★★

"Don has that Central Coast 805 attitude — laid-back and mellow yet focused and driven. He's very responsive and helped our company grow through connections to new customers. We expect to work with him for a long time."

S
Sean Casedy
Owner | Connected Energy 805, CA

Ready to Find Out
Where Your Revenue Is Leaking?

Book a free 20-minute Revenue Audit with Don. No pitch, no pressure. You'll know exactly where the money is going and what to do about it.

Book My Free Revenue Audit →
Don personally reviews every submission and responds within 24 hours.