Who is life coaching with Ruthie Smith for?

Ruthie's coaching is for spiritually-minded women — often entrepreneurs — who are succeeding outwardly but feel disconnected from purpose, passion, or direction. If you're ready to do the inner work, Ruthie is your coach.

How much does life coaching with Ruthie Smith cost?

Programs start at $197 for Setting Intentions, $497 for Re-Create Your Life, and $997 for the Fresh Start 90-day intensive. All include a free 20-minute discovery call.

Is life coaching available online?

Yes — Ruthie works with clients locally in San Luis Obispo County, California, and virtually with clients across the United States.

Certified Life Coach · San Luis Obispo County, CA

Close the Gap Between
Who You Are and
Who You're Meant to Be

Ruthie Smith is a certified life coach helping individuals step into clarity, purpose, and a life they actually love. Whether you're rebuilding, reimagining, or simply ready for more — Ruthie meets you where you are.

Book a Free Discovery Call →

Meet Ruthie

A Coach Who Knows
What It Means to Start Over

Ruthie Smith has walked her own journey of transformation — through seasons of transition, growth, and rediscovery. That lived experience is the foundation of everything she brings to her clients.

As a certified life coach, Ruthie specializes in helping women and individuals create a life that actually reflects who they are — not who they've been told to be, not who circumstances have shaped them into, but who they genuinely are at their core.

Her coaching is warm, direct, and grounded in practical action. She doesn't just help you feel good — she helps you move.

"You don't have to earn the right to be who you truly are. You just have to step into it."
— Ruthie Smith

Who Ruthie Coaches

If Any of This Sounds Like You,
You're in the Right Place

You're in a season of transition

Divorce, career change, loss, an empty nest — something has shifted and you're finding your footing. Ruthie helps you build solid ground and move with intention.

Life is fine — but it's not lit up

You're stable, functional, and doing okay — but something is missing. You can feel it. Ruthie helps you identify what that is and do something about it.

You're ready for a real change

You're done settling. You're done shrinking. You want a life that's genuinely yours — built on your values, your identity, your vision. That's exactly what Ruthie coaches toward.

Coaching Programs

Three Paths to a Life
You Actually Love

Each program is designed for a specific season. Find the one that meets you where you are right now.

Program 1

Fresh Start

For people coming out of a difficult season — divorce, job loss, grief, a major life change — and ready to begin building something new. This program gives you the clarity, structure, and encouragement to take the first real steps forward.

✓Identify what you're releasing and what you're building toward
✓Rebuild your identity on your own terms
✓Create simple, sustainable daily practices
✓Move from surviving to genuinely living

Enroll in Fresh Start — $997 → 6 weeks · 1-on-1 sessions

Program 2

Setting Intentions

For individuals who are stable and functional — but feel like something is missing. Life is fine, but it's not lit up. This program helps you get clear on what you actually want and build a life with real direction, not just momentum.

✓Clarify your values, priorities, and purpose
✓Set meaningful goals — not just busy goals
✓Remove what fills your life but doesn't feed it
✓Live with intentionality, not just habit

Enroll in Setting Intentions — $197 → 8 weeks · 1-on-1 sessions

Most Transformative

Re-Create Your Life

The deep-dive program for people ready for genuine transformation — not just an adjustment. This is for the person who's done with settling and ready to fully reimagine who they are, what they do, and how they live.

✓Full life audit: relationships, work, health, faith
✓Identity work — who are you becoming?
✓Structured action plan across all life areas
✓Ongoing accountability and community

Enroll in Re-Create Your Life — $497 → 3 months · deep transformation

What to Expect

Coaching That's Warm,
Direct, and Real

Ruthie's sessions are conversational and focused. You'll feel heard, challenged, and clear — every time. No fluff, no generic advice. Just honest coaching built around who you are and where you want to go.

🎯

Clarity First

Every session begins with where you are and ends with a clear next step. No ambiguity. No vague takeaways.

❤️

Grace & Truth

Ruthie tells you what you need to hear — with warmth and without judgment. You're safe to be honest here.

📋

Practical Action

The work doesn't stay in the session. You leave with specific assignments that move you forward between calls.

🌱

Real Progress

By the end of your program, you'll know who you are becoming — and have the tools to keep building from there.

Part of TrueXpanse

Business Coaching
Meets Personal Growth

Don and Ruthie Smith together cover the full picture. Don works with business owners and contractors on sales systems, revenue growth, and performance coaching. Ruthie works with individuals on the inside work — identity, clarity, and purpose.

Many clients work with both — because a thriving business built on a shaky personal foundation doesn't last. And a person with clarity but no income strategy stays stuck. Together, the Smiths cover both.

About Don & TrueXpanse Business Coaching

Close the Gap BetweenWho You Are andWho You're Meant to Be

A Coach Who KnowsWhat It Means to Start Over

If Any of This Sounds Like You,You're in the Right Place