A few of the ideas Don teaches owners to grow revenue, win attention, and generate leads — and what you walk away with from a free strategy session. No hype, no fine print.
More than advice — a plan. In about 30 minutes, Don helps you see three things: the targets worth chasing, where your best attention should go, and the fastest way to bring in more business this month. You leave with clear moves you can run right away, whether or not you ever hire him. Book your free strategy session.
Most owners try to grow by working more hours. There's a better way: aim at the right targets, put marketing ahead of sales, and build a system that brings work to you. The free strategy session includes a quick assessment that shows the few levers that will move your revenue the most — based on your numbers, not generic advice.
Because you can't sell to people who don't know you exist. Marketing fills the room; sales closes the people in it. Most owners pour everything into selling and starve the marketing that feeds it — then wonder why leads are thin. This is one of the core principles Don teaches as a licensed 10X Business Coach, drawn from Grant Cardone's training, and he shows you how it applies to your business in plain terms on your strategy session.
Attention is the first thing you earn — before anyone buys, they have to notice you. The fastest wins are usually showing up where your customers already look, posting consistently, and making one clear offer instead of five. On your strategy session, Don shows you which attention move will pay off fastest for your specific business.
A goal you can't measure is just a wish. Don coaches owners to set targets you can track every day — calls, leads, jobs, and revenue — and to take massive action toward them. That's the idea behind his Massive Action Tracker app: know your number, hit it daily, and the year takes care of itself. Your strategy session maps the right targets for you.
Chasing leads is exhausting and it doesn't scale. The goal is to attract them — with an offer people actually want, content that builds trust, and follow-up that never drops the ball. Set up right, leads come to you and stay with you. On your session, Don shows you the one gap costing you the most leads right now.
It's a free 30-minute call with no pitch. You bring your goals and your numbers; Don runs a quick assessment of where you stand and where the opportunity is. You walk away knowing specific things you can do immediately to bring in more business — a real plan, not a sales talk. It's built to be the most useful half hour you'll spend on your business, and you leave with a next step either way.
Coaching is scoped to your business and your goals, so there's no one-size price. Every path starts the same way: a free 30-minute strategy session. Once Don understands where you are and where you want to go, he walks you through the right option and the investment — no obligation.
Contractors and home-service businesses — painters, electricians, plumbers, HVAC, roofing, and concrete and coatings — plus other owner-operators and entrepreneurs. Most clients are between $250K and $2M in revenue and want real systems so they can scale past $1M without living at work. TrueXpanse is based in San Luis Obispo County, California, and works with owners across the United States, in person and virtually.
Don brings 35 years of real business experience — he's built and sold a business, not just read about it. His coaching is backed by the MAT app and Asa, your AI coach, so you get daily accountability instead of one call a week. And the work is faith-driven and discipline-first — he's a mentor, not a cheerleader, and a licensed 10X Business Coach delivering proven, world-class strategies. The results speak through his clients, not his slogans.
The Steward is Don's faith-driven coaching for Christian business owners who want to build a business that honors God and a life that holds up under pressure. It brings business, sales, and Biblical principles together under one mentor who can speak to all three. It starts with a free Faith & Business Audit, with deeper work offered as a small, by-application cohort. Learn more about The Steward.
MAT is the software Don built for owners and salespeople who want to stop guessing. It tracks your daily activity and pipeline, sets your revenue targets, and gives you Asa, an AI sales coach, around the clock. MAT Pro is $97/month (or $970/year), and MAT Elite is $197/month — Elite adds weekly one-on-one coaching from Don. Every plan includes a free demo and a 30-day results guarantee, so you can put it to work even if you're not in a coaching program. See MAT.
Book a free 30-minute strategy session. You can apply online or call (805) 909-3420. Don personally reviews every request and responds within 24 hours.
Book a free strategy session and walk away knowing the moves that will grow your business this month. Don personally reviews every submission and responds within 24 hours.
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