We coach contractors and entrepreneurs to scale past $1M. The websites we design are built to the same caliber. Every site TrueXpanse touches — ours, yours, every client's — is graded against this 10-domain compliance standard before launch and every quarter after. Most contractor websites score an F. We refuse to ship one that does.
Free 20-minute audit. We grade your site live across all 10 domains. No pitch, no pressure.
Missing FAQ schema, no AggregateRating, blocked AI bots in robots.txt, stale dateModified, no review markup. The signals AI agents look for to recommend a business — most sites don't have any of them.
Customers increasingly ask ChatGPT, Gemini, Perplexity, and Claude before they Google anything. If your site isn't structured for AI agents, you're invisible in those conversations — even when you rank fine in traditional search.
FAQ schema, AggregateRating markup, AI bot allowlist, current dateModified — these take a few hours, not a redesign. Most sites can climb 20–40 points in a single afternoon. We just have to know what's broken.
Each domain has a Foundation (must-pass) tier, a Professional tier, and a Premium tier. Foundation failures block launch. Professional is our default for client builds. Premium is what truexpanse.com itself targets.
Site is reachable, served safely, and deployed from git — not dropped from a folder. SSL, HSTS, no broken links, no 404s on assets. Continuous deploy from GitHub on every push.
Unique title, meta description, canonical, single H1 per page. Open Graph + Twitter Cards. Sitemap with current lastmod dates. Robots.txt explicitly allowing every AI agent.
100-point rubric across 6 pillars: Structured Data (25), Content Clarity (20), AI Bot Accessibility (15), Freshness (10), Brand Signals (15), Live AI Visibility (15). Target: 85+ Pro, 95+ Premium.
Core Web Vitals pass at 75th percentile. LCP under 2.5s, CLS under 0.1, INP under 200ms. Lighthouse mobile 80+. Image budgets enforced. Fonts swap, not block.
Color contrast, keyboard navigation, focus states, form labels, semantic headings, screen-reader tested. Required by California law and the right thing to do.
HTTPS-only, full security header set, no client-side secrets, CCPA-compliant privacy policy. Cookie consent where required. Annual review against securityheaders.com.
Specific hero offer (not "Free Quote"), CTA above the fold, tap-to-call phone, trust signals visible without scroll, thank-you page that confirms next steps. Forms ≤ 5 fields on first ask.
Logo never stretched or recolored. One brand color for primary CTAs only. Two font families max. Owner photography in consistent style — no stock heroes. One icon family throughout.
GA4 receiving real-time data. Netlify forms with email + GHL webhook. Conversion events configured. UTM parameters preserved through forms. No lead falls through.
Real testimonials with specific results. Owner bio + photo. Service descriptions answer what / who / what's included / outcome. Reading level Grade 8 or below. Quarterly content refresh.
We grade ourselves the same way we grade every client site. Here's the current scorecard, with every failing check listed and what we're working on to fix it.
Every site we touch gets graded against a tier target. Most contractor builds hit Professional. Flagship clients in Quantum Marketing Gold target Premium.
SSL, working forms, valid schema, no 404s, real ownership info, accessible. Every site we ship hits this. Failing any item blocks launch.
Foundation plus AI-search readiness, conversion optimization, accessibility (WCAG 2.2 AA), and analytics tracking every lead. The default for every Quantum Marketing Bronze and Silver client build.
Professional plus measurable AI visibility (ChatGPT and Gemini actually recommending you), ongoing freshness audits, and quarterly re-grading. Reserved for truexpanse.com and Quantum Marketing Gold-tier flagship clients.
A 10-domain compliance rubric every website TrueXpanse builds, hosts, or audits is graded against. Covers technical foundation, SEO, AI-search readiness (TASRS), performance, accessibility, security, conversion, brand integrity, analytics, and content quality. Foundation tier is must-pass for launch. Professional is our client default. Premium is showcase caliber.
The TrueXpanse AI-Search Readiness Score — a 100-point rubric measuring how well a website is set up to be discovered and recommended by AI agents like ChatGPT, Gemini, Perplexity, and Claude. It covers six pillars and is Domain 3 of the broader Standard.
Customers increasingly ask AI agents instead of typing into Google. When someone asks ChatGPT "who's the best painting contractor in Paso Robles?", the AI doesn't pick randomly — it picks businesses whose websites have explicit structured data, clear content, fresh updates, and strong brand signals. Sites that aren't optimized are functionally invisible in those conversations.
Most contractor and small-business websites score below 60 on TASRS — that's an F. They're missing FAQ schema, AggregateRating, AI-bot allowlists, current dateModified, and review markup. Book a free TrueXpanse Standard Audit and we'll grade your site live across all 10 domains.
Yes, every quarter. Current truexpanse.com score is published above in the Live Scorecard section, including failing checks we're working on. Radical transparency is the point — you can see exactly how we score, what we're improving, and the standard we hold ourselves to.
Free 20-minute TrueXpanse Standard Audit with Don. Live grade across all 10 domains, written report, and the top 3 fixes that move the needle most for your business.
Get My Free Standard Audit →