Most contractors throw money at marketing and hope it works. Smart contractors know their unit economics first. Plug in your numbers and see exactly what your marketing should cost and what return to expect.
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Your Customer Lifetime Value should be at least 3x your Customer Acquisition Cost. If you spend $500 to acquire a customer, that customer should be worth at least $1,500 over time. This is how sustainable businesses are built.
Most contractors have no idea what their CPA is. They run ads, get some calls, and hope the math works out. The ones who win know exactly what every lead costs, what every closed job is worth, and what their breakeven point is. That's the difference between guessing and growing.
We'll set up your lead generation, track every metric, and build a marketing machine that runs on real numbers, not guesswork. Book a free strategy call with Don.
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