Business Coaching
That Actually Works

35 years of real business experience. The Grant Cardone framework. And an AI sales coach available around the clock. This isn't theory — it's a proven system for contractors and entrepreneurs ready to go all in.

🎯 Book My Free 30-Min Strategy Session → See Contractor Accelerator
Trusted by contractors & entrepreneurs across the U.S.
35+ Years in Business
Business Coach
San Luis Obispo County, CA
Asa AI Coach — 24/7
Sound Familiar?

Most Business Owners Are
Working In the Business,
Not On It

You're the hardest worker in the room — but the revenue doesn't reflect it. You're putting out fires, chasing estimates, doing it all yourself. There's a better way.

🔥

Stuck in the Grind

You work long hours and still feel like you're not getting ahead. Revenue is inconsistent, margins are thin, and there's no system holding it together.

📉

Leaking Revenue

Jobs get closed below value, follow-ups fall through, and proposals go cold. The money is in your pipeline — you just need the system to capture it.

😵

No Clarity on Numbers

You don't know your close rate, average job size, or monthly revenue target. You're running the business on gut feel instead of data.

Choose Your Path

Coaching Programs Built
for Real Business Owners

From intensive 90-day sprints to ongoing annual coaching — there's a level for where you are right now.

Most Popular

90-Day Contractor
Growth Accelerator

The flagship program for painting contractors doing $500K–$2M. 90 days of intensive coaching, MAT platform setup, and Asa AI coaching — built to get you to $1M and beyond.

  • ✓ Weekly 1-on-1 coaching calls with Don
  • ✓ Full MAT platform setup + training
  • ✓ Asa AI sales coach — 24/7 access
  • ✓ Pipeline, proposals & close rate training
  • ✓ 30-day performance guarantee
See Full Details →
🎯 Free Offer
Free 30-Minute
Strategy Session
Walk away with a written action plan — whether we work together or not.
Investment discussed on the call — custom-scoped to your situation. No pitch, no pressure.
🔒 30-Day Guarantee: Close one job you'd have left on the table — or month 2 is free.
By Application · Premium

Executive Coaching
& Strategic Advisory

For the owner who's built the business — now it's time to build the organization. A strategic coaching partnership for established owners scaling from founder-dependent revenue into enterprise-grade operations.

  • ✓ Weekly 1-on-1 strategic advisory sessions with Don
  • ✓ Organizational architecture & talent strategy
  • ✓ Operational excellence & scalable systems
  • ✓ Strategic planning & capital deployment
  • ✓ Legacy, culture & quality architecture
  • ✓ Direct between-session access + MAT accountability platform
Apply for Executive Coaching →
🎯 Free Offer
Free 30-Minute
Strategy Session
Walk away with a written action plan — whether we work together or not.
Investment discussed on the call — custom-scoped to your business. No pitch, no pressure.

Annual Business
Coaching Program

A full year of business coaching for entrepreneurs who want sustained growth. Built on the Grant Cardone framework — goal-setting, mindset, sales systems, and accountability.

  • ✓ Bi-weekly 1-on-1 sessions with Don
  • ✓ Massive action goal setting & planning
  • ✓ MAT platform access included
  • ✓ Sales mindset & performance coaching
  • ✓ Access to mastermind community
Apply for Annual Coaching →
🎯 Free Offer
Free 30-Minute
Strategy Session
Walk away with a written action plan — whether we work together or not.
Bi-weekly 1-on-1 coaching + MAT platform included. Investment & fit confirmed on your strategy call.

Sales Team Coaching
& Training

Train your sales team to close more, follow up better, and build pipeline like pros. Don brings 35 years of sales leadership and the full coaching system to your team.

  • ✓ Live team training sessions
  • ✓ Role-play, objection handling, scripting
  • ✓ MAT platform for team tracking
  • ✓ Close rate improvement framework
  • ✓ Custom curriculum for your industry
Inquire About Team Training →
Free Strategy Session
Talk through your team, your numbers, and what's holding you back.
30 minutes. Booked within 24 hours. No pitch.
Book Your Session →
Grant Cardone Certified

Think Bigger. Act Bolder.
Get Bigger Results.

Most people set goals that are too small, take too little action, and wonder why they stay stuck. Don's coaching framework flips the equation. You set targets far beyond what you think is realistic — then take massive action to get there.

Don is a certified Business Coach. That means every strategy, every call, and every tool in the system is built around this framework — including the MAT platform and Asa AI coaching.

Apply the Coaching Framework →
→
Goals

Set targets so big they force you to think differently and build real systems.

→
Actions

More calls, more proposals, more follow-ups. Volume cures most sales problems.

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Accountability

Track everything. Daily reports, weekly reviews, monthly targets. Numbers don't lie.

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Mindset

No excuses, no victim mentality. Commit at the highest level and act accordingly.

Don Smith - Business Coach
Don Smith
Business Coach
Your Coach

35 Years of Business.
46 Years of Leadership.
All of It for You.

Don Smith isn't a career coach who's only coached coaches. He's built and sold businesses, led organizations of hundreds, stood at the front of rooms his entire adult life, and applied a proven business framework to real operations with real stakes.

He sold his print shop in 2020 after 9 years of ownership — not because it failed, but because something bigger was calling. That experience of building, running, and exiting a business is what makes the coaching real, not theoretical.

Based in San Luis Obispo County, California, Don works with clients locally and across the country — and built the MAT platform specifically because no existing tool tracked what business owners actually need to track.

Read Don's Full Story Book a Free Call →
Group Learning

Workshops, Courses
& Masterminds

Not ready for 1-on-1 coaching? Start here. Don's workshops and group programs give you the proven coaching framework in an accessible, community-driven format.

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Massive Action Sales Bootcamp

A live intensive workshop covering pipeline building, proposal writing, close rates, and the Massive Action mindset. Available virtually and in-person.

View Upcoming Workshops →
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Contractor Mastermind

A peer group of painting contractors at similar revenue levels. Monthly calls, deal reviews, referral sharing, and accountability in a small-group format.

Apply to Join →
📱

MAT + Asa Self-Study

Start with the MAT platform at $97/mo and get guided by Asa AI on your own timeline. Best for early-stage businesses building their first real sales system.

Explore MAT Platform →
Personal Transformation

Life Coaching
with Ruthie Smith

Business success starts from the inside out. Ruthie Smith is a certified life coach who helps individuals close the gap between where they are and who they know they're capable of becoming.

Her programs — Fresh Start, Setting Intentions, and Re-Create Your Life — guide clients through clarity, identity work, and intentional action. Whether you're navigating a major transition or simply ready to live with more purpose, Ruthie meets you where you are.

Explore Ruthie's Programs →
Ruthie Smith – Certified Life Coach
Start Where You Are

Your Path to Growth
Starts with One Step

1
Free · No pitch
Book Your Free 30-Minute Strategy Session
A focused working session — not a sales pitch. Don walks through your revenue, team, and growth constraints, then gives you a written action plan. Walk away with something usable whether we work together or not.
Book Now →
2
$97/mo
MAT Platform + Asa AI
Track pipeline, proposals, and daily activity. Asa coaches you around the clock on Don's proven coaching system.
Explore MAT →
3
Apply
1-on-1 or Team Coaching
Work directly with Don. Investment and scope discussed on your strategy call — this is for business owners ready to go all in.
Apply Now →
Client Results

What Happens When You
Work With Don

These are real business owners who decided to stop leaving money on the table — and took massive action to change it.

★★★★★

"After working one on one with TrueXpanse for a year our company has never been headed in such an accelerated direction. Our sales team expressed that it has been a game changer and a highly invaluable perk. Only if you are ready to implement massive action and TRULY want to succeed."

S
Seth Peek
Owner | Peek Painting & Peek Realty, CA
★★★★★

"Working with Don has been a game-changer for both my business and my mindset. His extensive knowledge and professional approach are unparalleled. His impact on my business and personal growth has been profound — I'm confident he can deliver the same exceptional results for you."

D
Dylan Linnenkamp
Home Inspector | Harper Homes
★★★★★

"Don Smith at TrueXpanse has been an invaluable asset to my company for over a year. His expertise in business coaching and marketing is evident, and his knowledge has truly made a difference for us. Highly recommended!"

M
Mike Tanore
Owner | LVS Motorcars, CA

Ready to Stop Playing Small?

Book your free 30-minute Strategy Session with Don. A focused working session — not a sales pitch. You leave with a written action plan on where to focus first. Whether we work together or not.

🎯 Book My Free Strategy Session →
Don personally reviews every request and responds within 24 hours.