Don Smith is a 10X Business Coach, founder of TrueXpanse, and creator of the Massive Action Tracker — a platform built from real business experience, not theory.
Don Smith didn't stumble into business coaching from a corporate career. He built his way there — through decades of real business ownership, community leadership, and the kind of hard-won clarity that only comes from doing the work.
For 9 years, Don owned and operated a print shop in Central California. He ran the sales, managed the team, dealt with the margins, and figured out what it actually takes to keep a business alive and growing. In 2020, he sold it — not because it failed, but because something bigger was calling.
That something bigger was TrueXpanse — a business built to help other owners close the gap between where they are and where they know they're capable of being.
"Most business owners aren't failing because they're lazy. They're failing because nobody gave them the system. That's what I'm here to fix."— Don Smith
Don became a certified 10X Business Coach under the Grant Cardone framework — one of the most proven business growth systems in the world. He then built the Massive Action Tracker (MAT) specifically because no tool on the market tracked what contractors and business owners actually needed to track: daily activity, proposal pipeline, close rates, and the mindset work that drives it all.
He also built Asa — the AI sales coach embedded in the MAT platform — so every user has access to expert coaching guidance 24 hours a day, not just when a coach is available.
Today, Don works with painting contractors, sales teams, and business owners across the country — coaching them to close more jobs, build better systems, and stop leaving revenue on the table. He's based in San Luis Obispo County, California, and he means it when he says he's personally invested in every client's success.
Before business coaching, before TrueXpanse, before the print shop — Don was a leader. For over 46 years, he has stood at the front of rooms, led organizations, and invested in people's growth through pastoral ministry and community leadership.
That foundation shapes everything about the way he coaches. He doesn't just care about your numbers — he cares about you. The business is the vehicle. The person is the point.
When Don coaches, he's drawing from decades of understanding what it takes to lead under pressure, navigate hard seasons, and help people discover what they're truly capable of.
Don's wife Ruthie is a certified life coach and an essential part of the TrueXpanse mission. While Don focuses on business performance and sales systems, Ruthie works with individuals on personal transformation — the inside work that makes everything else possible.
Her programs — Fresh Start, Setting Intentions, and Re-Create Your Life — guide clients through clarity, identity work, and intentional action. Ruthie meets clients where they are and helps them take the next right step.
Explore Ruthie's Programs →Don hasn't just read about business — he's built one, sold one, and coached hundreds of others. The advice is grounded in what actually works, not what sounds good in a course.
Most coaches are available for an hour a week. Asa is available every hour of every day — trained on Don's proven coaching system and ready to coach you through any challenge, any time.
Contractor Accelerator clients who do the work are guaranteed to close at least one job they would have left on the table — or month 2 is free. No fine print.
Book a free 20-minute Revenue Audit. Don personally reviews every submission and responds within 24 hours.
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